The sun at noon emits blue light that is not visible to the naked eye. And blue is a color that can be mixed anywhere, but it is a vague color that lacks focus. The 2023 LMOOD collection showcases the brand's growth journey from being unclear and uncertain, like the blue light from the midday sun, to have a clear and unique identity, just like the visible sun. LMOOD 2023 summer collection is inspired by the sun at noon and features high-quality, well-designed pieces that reflect the brand's strong and unwavering identity, which is not influenced by outside factors.